people can say that Melania Trump and Angela Bassett called them on the
same day? Let alone that Sara Jessica Parker and Paris Hilton have
occasionally popped up on their caller ID? Last year, Hilo born and
raised Sommer Meyers became a Hollywood insider -- literally.
photo : Karin Kovalsky
the creator of Closet Fetish, a line of stylish boxes and wooden hangers
intended to help messy closets look sleek and organized. The colorful
cardboard boxes have windows in front to display photos or contents
taped pictures of my shoes on the outside of their shoeboxes. ...and I
thought to myself, 'Wouldn't it be great if somebody actually made
shoeboxes so everything in your closet would actually stack?'" says
Fetish started as a directed-study project for a Hawaii Pacific
University media strategy course. Meyer's instructor, assistant
professor Joanne Gula says, "Sommer was quite the go-getter. She came up
with this idea and I encouraged her to go for it. She showed me colors,
prints, etc. and she just did it. ...She was unstoppable."
2005 Closet Fetish became a reality and Meyers began to promote it by
collecting magazines and sending flyers to every name and address she
could find in the mastheads.
some landed in the right mailboxes.
Magazine was the first to call. Soon after, Closet Fetish was
featured in In Style, and most recently as one of Oprah's
favorite things in O Magazine.
SHOW IT OFF: Founder Sommer Meyers helps messy
closets look sleek and stylish
than a year, Closet Fetish sold $125,000 in boxes and hangers. Celebrity
clients are its bread and butter, says Meyers, and 90 percent of its
clientele are from the Mainland.
Locally, Closet Fetish is sold at Red Pineapple in Victoria Ward Centre
and Sandal Tree in Ala Moana Center.
The $15 boxes come in one
standard size in six different colors. One of the most popular is
Stiletto Red. The boxes bring in the most revenue, but Baby Fetish
Hangers ($4 a piece) are becoming more popular.
keep pouring in from celebrities such as Halle Berry and Nicole Richie
but, in the end, Meyers is just happy she got an A on her directed-study
project and that Closet Fetish appears to be an early success.